Building up your brand id

Building up your brand id

The key to creative and effective branding of any program, product, service or institution is finding the right positioning – to drive the advertising and other marketing tools. It does not have to be complicated or weird. In fact, if it’s good and effective, it’s simple and will follow this “Rule of consumers” – “You’re what you appear to be.” This position, or ‘brand’ is really an identity – a way people can sort through all the confusing information and summarize what they think about something.
What do you get with a brand identity?

 

Over the last 25 years we have come to learn that the development of brand identity is much more than a mere benchmark denoting successful arrival in brand identity business, or its evolution and growth. A highly competitive business environment in today’s highly competitive business environment.

Just to lay some “groundwork”, here are the reasons why you can have a strategically important effect on your bottom line.

o It’s easy to know who you are, which means:

o It’s easy to know what you do. (Helps develop goals)

o It’s easy to know how to do it. (Helps with implementation)

o Less energy is expended overall. (Creates efficiency in communications)

o Team building occurs naturally when staff can identify with common symbols, common language and therefore common goals. (Sports uniforms are a good example.) Every player feels like a part of the group.)

o You can match your image for your business needs or view of his business. (A simple matter of “give what they want.”)

o With a clearly defined identity you communicate more efficiently with your customers, and they remember you more easily. (Memorability is easier when everybody is clear you are are.)

o Enhancements in the overall quality of your product or service. (Consistency always counts.)

o Benefits and unique qualities of your business are communicated more clearly to your clients thereby increasing sales. (Marketing tool)

o Helps set identifiable standards of quality in your product or service. Helps with a sense of reliability by developing a “brand identity.” (Brand names are trusted.)

So, what is a corporate brand anyway?

As we begin the process of making recommendations for developing a corporate branding identity let’s talk about what we really mean by “brand.” What is it, why does it work, how does it work and who makes it work.

What Determines Your Car Insurance Level

What Determines Your Car Insurance Level

Driving a car is a big responsibility. No matter how old you are and how long you drive, there are certain aspects of driving that you should pay attention to. For one, this is a law that your vehicle must be insured so you can drive it. Without proper insurance, you can see serious legal issues. Luckily, getting car insurance in Nashville, TN, is very simple when you know where to turn. Deciding which company to use for your insurance needs will go down according to your personal preference.
When choosing a new car insurance provider, you may be curious about how the rate you provide is determined. It is important to understand that the level of motor vehicle insurance you provide is determined when the insurance agent sees personal information about you and considers how much liability you will get under their scope. Many people know that their driving history affects the given level but it is far from the only factor to be considered. Brushing on how the specified levels can prove useful.

What Determines Your Car Insurance Level

Gender and Age

Some people are already aware of this fact but gender plays a big role in the rate you receive for your car insurance. The main reason for this is because statistics show that men are more likely to have accidents than women, especially accidents that require large compensation from insurance providers. This alone makes the policy directed at men a bit more expensive than the rates women receive. While this may seem unfair, it is important to understand that age will also play a role in gender and balance scales.

Men under 30 usually pay a higher rate than their female counterparts. Once a person enters his 30s, the tariff for car insurance in Nashville, TN, starts running even. Of course, this is beginning to change again with old age. After past the age of 60, men again tend to pay higher car insurance rates than women of the same age. This is again due to the fact that older men are more likely to be involved in accidents.

Experience What Determines Your Car Insurance Level

Another big factor to consider when determining your car insurance rate is your experience behind the wheel. If you have not been a licensed driver for a long time, insurance providers will assume you are at risk. This means the rates will be much higher until you have several years on the road. Teenagers are usually the biggest members of this demographic but there are many adults who do not get their licenses until later. Regardless of age, your experience will have a big impact on your tariff.

Driving comes with many obligations. Having the right insurance is important. To get the best price for car insurance in Nashville, TN, be sure to do your research and learn your options. Keep the various factors that determine your interest rate and you will be able to find out which plan is best for you.

Key branding definitions

Key branding definitions

There is very little consistency in people’s understanding, or usage, of brand terminology. For clarity, we offer the following definitions:
A Product: is something that is produced to function and exists in reality.

 

A Brand: has meaning beyond functionality and exists in peoples minds.

Product Quality: has major influence on Brand Qualities.

Brand Qualities: are the thoughts, feelings, associations and expectations created by a Brand Identity.

Brand Identity: is the way in which a brand is expressed visually and verbally.

Branding: is viewing every customer related activity as part of the branding process and managing it accordingly. Everything a company does that affects its customer, affects the value of its brand.

Marketing: means making it easy and motivating people to buy your product – through product design, pricing, packaging, distribution, advertising, etc.

Brand Marketing: is pushing beyond product benefits to fulfill a strategic core promise. It means looking past the tangible to the intangible, accommodating buyers’ practical needs while resonating with their deeper feelings.

Brand Strategy: means deciding which products are going to be used to deliver which products and services to which customers. (This may involve usage of global brands, umbrella brands, megabrands, subbrands, flanker brands, brand extensions and brand families.)

Brand Equity: is the present value of the pre-established purchases, or the premium paid, for a brand’s products.

Why do we want a brand?

All brands start by speaking to the needs and aspirations of an audience. The aspiration is the brand identity: that’s the projection of how the brand wishes to be perceived by its target audience (as opposed to the brand image, which is the way the brand is, currently perceived).

Knowledge and appreciation of this core concept will allow the steward of the brand to develop the mission, build and nurture the market, maintain the brand philosophy, strategy, overall look and feel of the brand and, of course, the logo. What is the audience going to be satisfied with the message coming from the brand? What is going to help build a strong brand identity (what would weaken it)? How can the aspirations for the brand identity be reached?

Who’s Minding the Store?

The brand steward, usually the senior executive from the parent company, must protect and cultivate the immutable core of the brand (about 50%) in order to ensure that the brand remains strong. The steward manages the part of the brand that must remain fluid (the remaining 50%) in order to keep the brand relevant and exciting. Typically we see a freshness and evolution in the brand’s advertising and packaging, that’s the part of the brand that is constantly evolving. The steward is responsible for overseeing the advertising agency’s efforts to promote the brand, to develop brand segmentation internally (that is, the sub-brands) and to direct the packaging of branded products. The overall responsibility of the brand steward is to keep the brand on course and profitable.

Companies that have broad, strong brand recognition can diversify through their sub-brands more than narrowly focused companies. For instance, Brit Richard Branson, a courageous babyboomer, started his first business in 1968 at the age of sixteen and has cultivated companies in the entertainment area ever since under the umbrella, Virgin Group (www.virgin.com). First came Virgin Records. Ten years later Branson branched out Virgin Atlantic Airways, then a year later added Virgin Holidays. Two years after that Virgin expanded to include Virgin Airship & Balloon Company, Virgin Publishing and Virgin Hotels, among others. Branson, a highly visible and consistently strong leader, is the very essence of pioneer spirit and innovation. Consumers ‘get’ virgin’s abstract brand identity because Virgin’s broad target audience identifies with Branson and all he stands for: unencumbered global vision and maverick style. He is a self-proclaimed Virgin for life.

Durbrow offers this wisdom, “There is not a long-term advantage to having a Brand If the image is more than a reality, the people will be disappointed whenever they encounter the brand. all its hard work, ie, the Brands will not command a premium or create a preference for the company’s branded products. “

A brand as an asset to a business

A brand as an asset to a business

The Brand As Asset
When included on the balance sheet, the brand’s equity is an intangible asset like good will. Its value brightens the parent company’s fiscal picture: company’s eager to develop strong brands. An enhanced financial picture allows the parent company to generate revenue, grow and expand. The brand, which is structured to be easily separated from the parent company, may be sold. The brand may be segmented to increase the market by creating sub-brands which appeal to more specific consumer needs, further increasing the value of the brand.

 

In the long term, it’s the brand’s core message that must be honored. All the strong brands – CocaCola, Nike, Calvin Klein, to name a few – give the impression of unswerving confidence, through their billion dollar advertising campaigns. This is exactly the kind of motivational leadership of our emotionally charged culture craves. “The branding statement has to be honest, relevant. For example, the Coke brand is the value of constancy The contour bottle and Spencerian script are promises that the Coke you’ll have in Thailand is the same as the Coke you’ll have in Oakland. “CocaCola – it’s something they grew up with.” Waterbury’s coke is a part of the history of America. adds, “The CocaCola headquarters and museum in Atlanta are a testament to the excellent management of a global brand: A brand that makes a personal connection for almost everyone.”

How Brand is Different from Product

Many organizations use the term “Product brand manager” interchangeably with “Brand Manager.” While most of us could think through the semantic difference between a “product” and a “brand,” it seems that (with a few exceptions) the two concepts became indistinguishable when it comes to their management. This confusion may explain in part why there are so many brands and so many products.

The product is defined by its form and brand function, what it is and what it does. The product is physical attributes, such as price, performance, ease of use, design and style. What a product is able to be relatively simple communicated, rapidly changed and effected in a short term using a number of tools: or add a new one or at least, a different one. A good product / marketing strategist is one who can distill a large amount of data about the consumer, the market, his competition, distribution, and boil it down to the few essential premises that will form the backbone of a focused marketing plan. He should be able to distill these terms. This ability to distill facts down to their simple essence presupposes an excellent knowledge and understanding of the product’s consumer or end-user and buyer.

The brand is almost the opposite on all points. It is merely a promise, a covenant with the customer. Some say that the “logo is the brand” … but this is not so. A logo is meaningless if it does not communicate the brand’s covenant with the consumer. And, whereas communication of a product’s physical attributes is straightforward and fast, communication of brand values ​​is inherently circuitous and slow. Like the character of an individual, the character brand is the most difficult to communicate proactively: The individual can not tell what his character is; the observer must figure it out for himself … an indirect communications process which requires time and absolute consistency. And, contrary to product communication which is best based on one single minded forceful proposition, brand character, like the character of a person, become better defined as it gains in complexity. Lastly, whereas the product manager must gain a superior knowledge of his consumer to be effective, the brand manager’s success is in the profession of the company and its long term corporate players, ie, its top brand management.

Choosing the ideal saddle girth

Choosing the ideal saddle girth

The girth is quite an important part of a horse’s saddlery, which we owe a lot to. Without a girth, we would presumably have to ride everywhere bareback, where the majority of us would need to develop an almost superhuman degree of balance to cope with the implications of that! Think about the implications of the girth on the horse: it is a small but very important item of saddlery that can cause all sorts of discomfort if fitted incorrectly. As with most things in the equine world, there is a vast number of girth available on the market, but there is a great deal of considerations to be made before launching into an impulsive purchase.
Firstly, the size of your girth will be your primary concern. The best way to find your horse’s girth size is to use either his current girth, or borrow a girth which fits well, and measure that. Of course, if his current girth is too big or small, you may add or subtract an inch or two depending. You can also measure the distance around your horse from the middle girth straps, but this may not be as accurate as you might hope. Girth extenders are a possibility if you are already lumbered with a too-short girth, but they can look untidy so it is best to invest in something which does fit.

 

As with any piece of saddlery, the quality of the material you choose for your girth will affect the welfare and comfort of your horse. Leather will make for a good quality durable product, however it has been known to rub in the elbow crevices of some horses. If this happens, it may be due to the stiffness of the leather, which is a common problem with new girths. Whilst your horse is wearing it in, it will mold to him better, but try to soften the leather up with a specialist leather cream. Ask your saddlery retailer for their recommended brand, as a good quality leather cream will not only keep the girth in good condition, but should prevent it from rubbing your horse. Obviously, if your horse continues to rub, then it may not be appropriate to persist. Consider a neoprene covered girth; These are specifically designed with comfort in mind. They can cause heating under the girth area, but do reduce the pressure points that can happen with a cheap webbing girth. Webbing girths are great for your pocket, they are very reasonably priced, but do believe that your horse is comfortable. Also remember to check for any signs of wear, as these girths can be less durable over time than other materials, and a snapped girth could result in an injury.

The style of girth you choose for your horse, like many saddlery accessories, will often depend on your discipline. For example, if you showjump or event, a stud guard will be essential, as will an overgirth for the latter. For the serious dressage rider, a specialist dressage girth would be ideal, to free up the movement of the elbow and maximize performance. Despite the confusing array of styles available, the main principle to remember is: the greater the surface area of ​​the girth, the more the pressure will be spread out, increasing the horse’s comfort. A girth which is contoured around the elbow, whilst widening between the forelegs would be ideal for everyday purposes.

Overall, you must have a very clear idea of ​​what works for your horse, and tailor the girthing process to meet his needs. Do not forget about saddlery accessories such as girth sleeves and elasticated girth straps to adjust the fit and comfort that a girth can provide. Finally, ensure you girth your horse up steadily and gently to avoid any issues developing around the girthing procedure. Once you’re pleased with your tack, you and your horse will be ready to enjoy a good ride- whatever it is that you do together.

The need for good horse equipment

The need for good horse equipment

It is important to remember that any equipment is used to be kept in a good condition and free from wear and tear. In particular, important items such as reins, girth, girth straps and stirrup leathers should be regularly checked to prevent wear and tear from going unnoticed and becoming dangerous. It is not only the stitching that needs to be monitored, any leather cleaner / saddle soap should be used to prevent cracks, weaknesses and tears. Whichever saddle you use, GP, western or synthetic, it should fit true and your bridle should sit comfortably and neither should rub in any place.
There are a wide range of safety accessories that can be utilised when hacking.

 

Boots and or bandages are the best ways of offering protection to the horses legs. There are many different types, fetlock boots; brushing boots; complete boots that offer protection to the tendons and fetlocks as well as wicking moisture away from the legs, preventing rubbing and over-reach boots. These can be made using many different materials, leather, neoprene, nylon and synthetic fabrics are all common.

When you know that the ground or footing in areas you will be hacking through the horses shoes can help in horse a firmer footing, helping to prevent dangerous slipping and sliding. There are other techniques that can help to prevent the build up of snow in the horses hooves that can be discussed with your farrier if you find yourself having to ride in snowy conditions frequently.

A mobile phone is now an essential of everyday life for most people. For safety reasons this should also be taken with you when hacking out, especially if horses riding out alone. This is best carried in a secure pocket with the ringer off so as not to startle your horse should it go off. In the event of the emergency you can use your phone to call the vet, your yard or your home should you need it. Even the most isolated areas should allow you to use emergency numbers, preventing you from being stranded in the case of an emergency.

What you’ll need when you own a horse

What you’ll need when you own a horse

Saddle
When you buy a saddle, what do you need to look for is: whether it fits your horse, what it matches the kind of riding you want and whether it is comfortable for the rider. Saddles come in different types for polo, racing, showing, etc. There are saddles that are meant for a rider who intends to do all kinds of riding and there are saddles that can fit a horse of any shape.

 

Bridle

Bridles are usually made in leather, which makes them long lasting and comfortable to use. They are made in synthetic materials, designed to make them easier to clean and maintain. The size of the bridle depends on the type of horse and the size of its head. Normally, bridles come in four different types: snaffle, double, western and endurance. A snaffle bridle is easy to handle and modify to suit the type of horse and the way it rides. A double bridle gives the rider a high degree of control over the horse. A western bridle is minimal in appearance and is designed for a hot climate to allow the horse’s skin to breathe. It is also easier to repair, if away from home. An endurance bridle is flexible enough to be changed to a head collar, which is suitable for long distance travel.

Bits

Bits are the part of horse riding equipment that helps the rider to communicate with the horse regarding its speed and pace and some control over the horse. There are five different types of bits, and all five affect the different areas of the horse’s head. A bit should fit tightly into the horse’s mouth and should leave a little space free on both side of the mouth. Bit sizes are measured by taking the distance between the two bit rings in either centimetres or inches. Bits are made in different materials like stainless steel, copper, iron, etc.

Horse harness

The part of horse riding equipment that allows the horse to pull a vehicle like a carriage, a sleigh or a wagon is the horse harness. It is also used to latch the animal to other loads like a plow or canal boat. The two main parts of a harbors are collar and a head collar, either one being used. There are different kinds of harnesses suitable for different purposes like shows, pulling a carriage or van, pulling a cart or wagon, racing or plowing.

Horse rugs

Horse rugs are meant to protect the horse from sun, rain, snow, wind and flies. It gives the horse warmth and protection while it is in the field or stable. It helps the horse to remain healthy, hygienic and safe while traveling, as well as after exercise. Rug sizes range from 3 ft for a colt to 7 ft 3 inch for a big horse. Depending on the purpose, rugs, rugs, cooler rugs, blankets, summer sheets, turnout rugs, sweat rugs, fly rugs.

Riding whips

Horse riding equipment would not be complete without riding whips and boots. Horse riding whips are used to lead the horse on. They should be carried on the inside of the hand and used just behind the rider’s leg. Whips are of different kinds like whip whip, whip hunting, whipping whip, polar whip, show cane and lunge whip. Whips are used for various purposes like show jumping, dressage, cross-country, hacking, schooling and polo. Always remember that whichever is not meant to be used on the horse often.

Riding boots

Boots for horses are worn on its front and back legs. They protect the horse from injury while traveling or participating in a competition. There are different kinds of boots for different purposes and protect the different areas of the horse’s legs. They are usually made of synthetic material, leather or rubber with either Velcro fastenings or leather buckles.

The equipment is mostly needed by a horse owner

The equipment is mostly needed by a horse owner

With the ever-increasing range of horse equipment available on the market we have a look at the essentials that every horse owner should have.
Well other than the horse your first thing you need is a halter. The continental design is the best as it allows for the use of a chain. Most halters manufactured today are continental in design. Extra features include safety clips (they are important if you intend turning your horse out with a halter on) lining for the nose and poll. Which one you select will largely depend on your budget and taste, as they are available in almost every possible.

 

Next you will need a lead rope, a thicker softer lead rope is advisable, and if it has a loop on the end cut it off or loosen it, lead reins should never have a loop at the end. Ideally a lead rein should measure between 5-7 feet in length, as they are the most versatile

Spare feeder and water bucket even if your horse is boarded it is yours. It is advisable to have at least two hay nets as well

Grooming kit also advisable to have two of if possible allowing for changeover and cleaning without interrupting the grooming routine. Mark your hoofpick well, as it is usually the first thing to wander off in any yard. Invest in a few spares.

Two working bridles, it is advisable when buying a horse to bridle (unless it’s a Keiffer or Stubben that is) Buy a spare bridle and oil it is well to have available in the event of the working bridle breaking

Working boots Brushing boots is advisable for everyday riding, unless your horse requires specialized boots, which you will be informed of when purchasing, or after having the horse vetted. Speak to your stable manager or instructor as to the most suitable boots.

Saddle a well-fitted saddle that’s your choice and riding style. Check your saddle every three months to ensure it’s correct fit.

Rugs and clothing Day sheet, used mostly after bathing a horse to get the coat to lie flat, of for traveling.

Sweat sheet used to cool your horse down and prevent chills on cool or cold days. Often confused with a flysheet, a sweat sheet has the same appearance as a flysheet. It is however heavier and does not have the belly straps

Flysheet if you own a gray horse or one with sweet itch this should be placed on horses whilst turned out to prevent insect bites and stings.

Exercise blanket. If your horse is to be clipped in the winter and it snows in your area warm whist working.

Rugs Depending on your stabling arrangements and climate may require up to three rugs. If stabled your horse could have a lighter duvet rug whilst indoors, and then have this exchanged for a New Zealand or Weatherbeta for when turned out. It is advisable to have at least two turnout rugs should you have wet winters with snow, as this allows for them to dry properly prior to being used on the horse again.

Should your horse live out at least two New Zealand rugs. Ensure that the waterproof lining is intact and not allowing moisture to seep through.

Bandages Exercise bandages, these are made of elastic or ribbed fabric, although not as fashionable as boots, horse exercise bandages have one benefit over boots. Used to protect the legs whilst in work and to support tendons. Also helps with beeping the legs warm in the winter.

Stable bandages These are made of wool of flannelling, today they are often made of fleecing. Every owner needs at least one pair on stable bandages; These are used from bandaging for warmth or for drying of legs to extra support for wound horse dressings.

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Reporting Tool combit List & Label Version 23 Released Huge Performance Increase and Many New Feat

Constance / Germany, 11/02/2017 – Version 23 of the reporting tool marks 25 years of List & Label software development. The new version provides a considerable performance boost for users. “Managing Director and Head of Development List & Label Jochen Bartlau. “The database server has been greatly reduced.”

 

The Enterprise edition now includes the combit Report Server. Software developers can use it to provide their customers with a ready-to-install and ready-to-use server-based reporting solution along with their own application without any programming effort. For their own web applications, developers can use the Ad-hoc Designer to implement browser-based design and more. List & Label Designer users will have access to many new features, e.g. the pie and donut charts can now display partial sections instead of a complete circle, or represent several rows of data. Virtual formula variables provide users with direct formatting of values ​​in the variable list via drag & drop. Context-sensitive editing of crosstabs is quick and easy.

Since its first release in 1992, the reporting tool List & Label has established its position on the national and international market. The software manufacturer from Konstanz on the shores of Lake Constance has always managed to adopt the latest technologies and integrate them into its reporting tool at an early stage. Developers using List & Label have a very wide range of programming languages ​​and development environments at their disposal.

 

List & Label 23: Highlights of The New Version

Accelerated Designer Startup The Designer launches much faster, especially for large data structures. The information required is only queried and registered when the user actually needs it, i.e. when accessing data structures. This dramatically reduces database queries. The Web Designer also benefits from CPU performance and above all network bandwidth.

Increased Printing Performance Several optimizations in the preparation of the actual data structure used for printing and exporting have significantly reduced the load on the database server. This increases the printing speed. Data providers created by developers themselves require minor changes. In addition, List & Label recognizes when only the quote accordingly variables are required for report parameters and optimizes the database query accordingly. Memory consumption for crosstabs has also been greatly reduced, especially when using shadow pages.

Report Server Included The Enterprise Edition includes the combit Report Server, a ready-to-install and ready-to-use reporting solution. The web application works in any current browser on all devices. Developers who need a server-based reporting solution can save a lot of development time. A new API allows users to access servers from their own servers.

Ad-Hoc Designer The lean Ad-hoc Designer is a completely browser-based alternative to the locally installed Web Designer and is available as an independent control. Developers can quickly integrate it into their own web applications, and customers can create most reports directly in the browser, even on a tablet.

Relational Linking of Data Sources In order to combine and link data from different sources, it is now possible to simply and define relations between different data sources. For example, customer data from an SQL table is linked to the online order as a CSV from the web shop. Most of the included data providers can be linked in this way.

New Data Provider: Salesforce Integration with the Salesforce web service for direct access to the entire data model.

New Features in Pie and Donut Charts In the Designer, users can now define several data series in the donut chart, which are displayed as nested rings. This allows for easy comparison of different time per

Making the most of your running

Making the most of your running

No matter if you ‘ve just started running or having been running for years, there will be times when you just do not feel like getting out the door. For some, it may be just for a day or two – for others it may be for a little longer. Here are some tips to help keep you motivated with your running.
Buy some new shoes or running clothes. This works great for me! I love getting new clothes – especially pretty, bright shorts in the Spring. And, it does work to get you motivated. You can not wait to head out the door in your new duds. New shoes work the same way, also. I love my first runs in my new shoes. It’s a really special day to have new shorts and shoes on the same day!

 

Set some goals for your running. These goals can be different for different runners. You may want to increase you long run until you are doing a distance that you’ve never run before. You may want to run your first race. You may want to run your marathon. All of these are the goals that you can set. Having these goals give you the motivation to complete your goals and to get out the door.

Run different routes. Many runners run the same route day after day and they get bored. Head down a different road. Drive somewhere and run in a completely different area – maybe even a park or a trail. I love to head down new roads and go exploring! This is a great way to add some variety to your training and break any boredom.

Add some cross-training to your workout program. Adding some swimming, walking or cycling on your days off from running may help you get motivated again. Plus, it’s great to do something to work the muscles that you do not use in your running.

Many runners run with a group or with a friend a couple of times a week. In addition to the socialness of running and talking with someone, you will want to get out the door to meet with them. You do not want to show up for your run.

If you plan on running for years and years to come – there will be when you will go through these low-motivation spells. Hopefully these tips will help you to get back on the roads quickly and get excited about your running again.